Bridging the Gap Between Web2 and Web3 Gaming with Viva Games Studios

Mar 20-2024
Bridging the Gap Between Web2 and Web3 Gaming with Viva Games Studios
We are excited to announce a significant expansion for our games ecosystem. This strategic move positions Vanar as a key player in the next wave of blockchain adoption, leveraging the strengths of both our user-friendly ecosystem and a powerful new partnership with Viva Games Studios, a prominent Web2 game incubator and publisher.

At Vanar, we’ve always focused on seamless blockchain integration. This product-and-user-centric approach has attracted industry giants like Google Cloud and allowed established brands to explore Web3 activations in a simple and effective way. Now, we’re turning our attention to the rapidly evolving GameFi landscape.

We are thrilled to partner with Viva Games Studios as a cornerstone of our Games strategy. Viva Games Studios boasts an impressive portfolio, with over 10 game studios, 700 million plus downloads, and a proven track record working with massive brands like Disney, Hasbro, and Sony. This collaboration aims to bridge the gap between Web2 and Web3 gaming by leveraging Viva’s expertise and established player network alongside Vanar’s industry-leading SSO and Web3 economic tools. Traditional gamers will be able to begin discovering the possibilities of Web3 technology through a familiar and trusted partner.

Jawad Ashraf, CEO of Vanar stated:

“Vanar is focused on mainstream adoption, targeting the billions of consumers in the entertainment industry. Gaming on Vanar is a core focus, and our exciting partnership with Viva allows us to naturally bring millions of traditional gamers into Web3. With Viva’s insights and the Vanar team’s unique experience, we are well-positioned to empower developers, attract new players, and shape the future of Web3 gaming.”

Luis Segovia, Director of Business Development at Viva Games Studios added:

“Viva Games Studios is constantly searching for innovative ways to offer the best experience to our players - Partnering with Vanar and Virtua presents the perfect opportunity to accomplish that goal. We are truly excited about this new collaboration and look forward to bringing our games, starting with our flagship title to this unique space.”

Vanarchain’s Games Ecosystem is another key differentiator, offering a suite of tools specifically tailored for gaming and in particular creating a simple entry point for Web2 game developers — the Viva collaboration will demonstrate expanded games economies and seamless integration to drive web2 users to web3 in a

This announcement solidifies Vanar’s presence in the video games space and our commitment to bringing mainstream game publishers to Web3. By strategically targeting the GameFi market and fostering collaborations with established Web2 players, Vanarchain is poised to play a leading role in driving the next wave of blockchain adoption and revolutionizing the way we play games.

Learn more about Viva Games Studios at

Learn more about the Vanar gaming ecosystem at